Cultural Bonanza during Jammu Festival

Jammu (J&K), December 29, 2013 - A cultural bonanza was organized by the artists of Cultural Wing of Jammu & Kashmir State Information Department at Dussehra Ground in Gandhi Nagar, in connection with on giong Jammu Festival here today. The main objective of the two-hour long cultural bonanza that has musical programme was to educate the people about culture and heritage of the Jammu & Kashmir State. Minister for Housing, Horticulture and Culture, J&K, Raman Bhalla stated during the Cultural Program that Jammu and Kashmir is known for its glorious culture and heritage adding that every citizens has onerous responsibility to preserve this.

Director Tourism, Joint Director Information, Deputy Director Information Public Relations besides eminent personalities, Dogri, Kashmiri and Ladakhi music lovers and people in large numbers were present on the occasion.

The Minister said that aim to organize such festival in the Jammu city is to attract pilgrims and tourists from different parts of the country. He said Jammu region has emerged as a premier location for the pilgrim tourism.

The Minister asked the Director Tourism to arrange such type of functions in rural as well as remote areas of the J&K State. He highlighted the importance of the ancient sites of Jammu and said present Government is making all out efforts to showcase the Jammu region as leisure and heritage tourists’ destination. He said that through such festivals, Jammu would be introduced as a major heritage tourist destination in the global tourism market to attract high-end tourists and boost local economy.

The Minister also appreciated the efforts of Tourism Department in organising the Jammu Festival-2013 to make the young generation aware about the richness of the Dogra heritage. The Mnister said that with the increase in tourist influx, J&K was fast recapturing its position as the most favoured tourism destination among national as well as foreign tourist. He said tourism is contributing immensely towards the socio-economic development of the State of J&K.

Director Tourism, Jammu highlighted the tourism activities being carried out in Jammu Division for showcasing the potential places of the region in and outside the country. He said several cultural activities were being organized during the festival days besides efforts are on to captivate Mata Vashino Devi pilgrims to visit scenic and adventure spots of the division.

Earlier, the artists included Jeevan Sharma, Vijay Anand, Sunil Kumar, Surjit Singh Sumbaria, Amit Kumar, Rakesh Kumar and Balbir Singh of Cultural Wing of J&K State Information Department presented Dogri cultural items which was highly applauded the massive gathering at Dissehra Ground in Gandhi Nagar.